Is fashion trivial and unnecessary? For some people maybe. For others it might be the start of an integral recovery road. Welcome to "Day 1", the reality show where fashion is at the service of a noble cause. On each episode one participant is advised by image consultants, personal care experts and psychology therapists to outcome an aching problem. With cases such as: female alopecia, child obesity, cancer breast removal or even the reinstatement of an ex-convict to the labor environment, "Day 1" follows the transformation process until its resolution, finalizing with a photographic session with a celebrity that will conform a calendar with altruistic ends. "Day 1, the first step towards your new life".