Colorful bayou peddler Hank Martin marries pretty teacher Verity, who finds that the rural poor all love Hank. Gradually, she realizes that Hank`s popularity is the fruit of his expert manipulation of everyone he knows. She`s further taken aback when she meets sexy swamp girl Flamingo, who considered Hank hers and is murderously jealous. Now Hank starts crusading against a crooked cotton buyer, and swiftly rises toward political power. Is there no stopping him?