"Giving It Up" embeds us in Hollywood's "paparazzi wars" as it tells the story of two former LA gang members who co-founded "JFX Direct", an "A" list celebrity photo agency. Although these two best friends have traded their "9s" and "Uzis" for cameras, they and their small team of photographers still battle daily on the streets of Los Angeles to "capture" valuable pictures of high profile names in the news.