After a 7-Season absence, The Price is Right (TPiR) returned to the airwaves on the CBS-TV Network on September 4-8, 1972 in an extensively revamped format as The New Price is Right from September 4, 1972 to March 23, 1973 and which has endured to this day. The format of this Bob Barker-hosted series was simple: Announcer Johnny Olsen, Rod Roddy and now Rich Fields calls out the names of four people at the start of the show and tells them to C'mon down! A prize is shown and described always fingered by beautiful women {ergo: The Barker's Beauties}. The 4 contestants came to Contestant's Row 1 at a time give 1 bid (in dollars($) only) on the prize and they mustn't exceed the actual retail price (ARP) of the item to be known the overbid. After Barker announces the ARP (or the bidding process repeated if everyone overbids ergo: The Lowest Bid is i.e.: $600), the contestant who bid closest is invited on stage to play a pricing game for a larger prize. Prizes at this stage of the game included cars, trips, rooms of furniture, cash, etc. {The Pricing Games}; furs were also given away during the early years, but this practice was dropped as per Barker's wishes (because of his involvement in animal rights issues). From the original 3 games played in 1972, the number of pricing games has grown to more than 70 with each having their own set of rules some games involved pricing grocery or small, everyday items; others involved chance, deduction, skill and/or patience. After each pricing game was played, 1 more contestant was called from the audience to c'mon down and another 1-bid item was shown. After 3 pricing games, the 2 contestants with the highest winnings will go to the Showcase.