Enterprising young Bob Reed and his friends, Scotty, Roy and Roy's band, perform on a radio show sponsored by barber Joe. Although Joe likes the musical portion of the show, he loathes Bob's act, in which he poses as an advice-giving psychologist. Bob, who wears a fake beard during the act, explains to Joe that he based the character on a famous English psychologist, Professor Jasper Cartwright, and that he can make a lot of money by selling pamphlets of his advice. Joe is fed up, however, and fires the boys, after which they leave for California. While traveling, the boys encounter students Virginia Blake, Lulubelle and their friends as they return to Blake College. Although Bob is immediately attracted to Virginia, his overbearing attempts at romance annoy her and she strands him in a bull's pasture. Later that afternoon, the hungry boys pass by a hotel run by the students at the college, and Bob dons his disguise to obtain food.