This film looks at the 1950's muscle men's magazines and the representative industry that were popular supposedly as health and fitness magazines, but were in reality primarily being purchased by the still underground homosexual community. Chief among the purveyors of this literature was Bob Mizer (Daniel MacIvor), who maintained a magazine and developed sexually inexplicit men's films for over 40 years. Aided by his mother (Carroll Godsman), the two maintained a stable of not so innocent studs. At the end, the film moves into a court room drama as Mizer is tried for running a male-prostitute ring in the early 60's. Clips of Mizer's actual films starring individuals, such as Jack LaLanne and Joe Dallesandro, are included.