The film had particular trouble finding a distributor. Frank Zappa tried to interest Untied Artists, the company that released 200 Motels (1971). Fearing that they were about to be embroiled in the Heaven's Gate (1980) fiasco, they turned him down. Other studios followed in United Artists' footsteps, fearing that Zappa's trademark cinematic style had lost considerable appeal in post-'70s pop culture. Several European distributors told Zappa that there might be interest if it were cut from its original 168-minute running time. The film was cut to 90 minutes and still there were no takers. Even after Bruce Bickford's sequences won first prize at a French animated film competition, there was no interest. Eventually Zappa took it upon himself to distribute the film independently via his own Intercontinental Absurdities production company. The film ran 24 hours a day at the Victoria Theater in New York City and made a handsome profit.