The Adventure Girls TV Show is a weekly half hour show designed to attract a television audience of viewers between 18 to 30 years old. The show follows three attractive bilingual Chinese girls called the Adventure Girls and their crew who works as reporters for an adventure/travel web portal called CoolEnglishTV. The Adventure Girls are adventurous, athletic, smart and attractive with a strong sense of traditional Chinese family values. They are sent on educational, cultural and adventure/wilderness assignments.