The program made its television debut in May 1949. It was later simulcast on radio (WLW AM) and went to 90 minutes. It was picked up by NBC for 11 months in 1951. bristled under the structured advertising, network time cues and loss of show control. The NBC idea died and The 50/50 Club returned to its local status, although it was seen on the other stations of the Midwest Crosley Broadcasting network in Dayton, Columbus, and Indianapolis.